“Each film in this new series is an important reminder of why we need to champion the voices of those who are working to create change. “The commitment of Gucci Chime to amplify voices over the last decade speaks to me and my work,” said Obaid-Chinoy. Gucci Chime has so far raised $21.5 million, which has impacted the lives of 635,000 girls and women globally through more than 500 projects in 92 countries through 185 nonprofit partners. Today we recommit ourselves to the next decade of progress and positive change.” “This is a journey that we embarked on 10 years ago, but the work ahead of us is substantial. “As we celebrate the 10th anniversary of Gucci Chime, we reflect on the profound impact and influence the campaign has had on so many lives, through the tireless work and commitment of people around the world who fight for change every day,” said Gucci president and chief executive officer Marco Bizzarri.
Obaid-Chinoy, who is also a member of Gucci Chime’s advisory board and longtime collaborator, lensed a series of 35 videos punctuated with personal anecdotes from the participants on their life experiences and hopes for the future. The films will be available to stream on Gucci’s social channels and official YouTube account. It’s really a fight worth having, now, more than ever.” I’m overwhelmed and inspired by how many people want to participate in the change, and I feel very hopeful for the future. “It has been incredible for me to have the opportunity to meet people around the world and see firsthand the impact the campaign has had on so many lives. “While there have been some great advances in gender equality since we founded Chime 10 years ago, there is still a lot of work to be done,” said Hayek Pinault.
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